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Koel Ghorai

School of Public Health and Community Medicine, University of New South Wales, Sydney, Australia


  • Reviews   
    Factors Affecting the Acceptance of Mobile Based Multi-Feature Service For Smoking Cessation Using UTAUT
    Author(s): Koel Ghorai* and Pradeep Ray

    With the growing demand for mobile based interventions in healthcare, use of smartphone applications for disease management and prevention, especially non communicable diseases like chronic respiratory diseases, diabetes, and hypertension are on the rise. Tobacco use or smoking is the leading preventable risk factor for NCDs (Non Communicable Diseases). Although an innovative mobile based multi-feature service can be a potential tool for smokers to help them quit smoking, it is also necessary to investigate the level of acceptance as well as the factors leading to the acceptance of such a service. This study identifies some of the factors that influence acceptance of such a smartphone based multi-feature service for smoking cessation. The study utilizes the Unified Theory of Acceptance and Use of Technology (UTAUT) as the theoretical model, along with Part.. Read More»